Naula was created by two women who know what you are going through. 

As anyone who has gone through any fertility treatments knows, it’s a complicated process, both emotionally and logistically. Simply coming to terms with needing medical help to get pregnant can be a major challenge. Add to that the incredibly complicated and precise nature of the treatment. And needles! It can be the most stressful time in a couple’s life.

After years of trying to conceive our founder Paula Campos went through several rounds of infertility treatments. Not only did she experience the stress and confusion first-hand, but she was shocked at how arcane the support was for such cutting-edge medical treatments.

Paula Campos, Founder

Paula Campos, Founder

Experiencing the struggle first hand was the inspiration to create Naula.

During my first round of IVF I went home with stacks of paperwork and disparate YouTube links as my only guide to understand and manage the treatment. I was stressed and confused, and so like anyone would, I looked for an app to help. I couldn’t believe there was nothing out there. The clinic’s waiting room was full of women and couples just like me, using syringes and other complicated medical equipment for the first time -- with printouts!

Am I doing it right?

One night I used the wrong size syringe for a medication and freaked out. Had I just invalidated my entire treatment cycle? I called the nurse in a panic. It was then that I knew there had to be a better way. I happen to co-own a digital agency that creates custom apps and websites called The Glue. I enlisted our entire team to design and build a time-saving, stress-reducing and beautiful app.

Our mission as a design and development agency is building experiences that keep people and our planet healthy and connected, so helping hundreds of thousands of women have an easier time trying to conceive fit the bill. We brought our dedication to the cause, deep research, product design and marketing backgrounds to create the best assisted reproductive fertility app out there — Naula!

We carefully designed each screen and process to be as user-friendly and beautiful as possible. We worked closely with doctors and nurses to include all the right treatments, medications, appointments and default values with the best possible accuracy. We splurged on the best possible privacy and security protocols. We tested it, tested it, and tested it again. We were exhausted, and very very proud. You might even call it our baby.

The result is Naula. We hope it helps you on your journey — whether it’s IVF, IUI, FET, Egg Freezing, Surrogacy or Egg Donation — and we welcome your comments and feedback as we grow and perfect Naula.